Ideas. We all have them. We need them to survive and thrive whether in personal life or in the world of work. But where do they come from? And when we are talking about new ideas does our track record of ideas success (and failure) matter? Should we forget the past and only look forward? Will this time be different? And for those employed to be 'ideas people' can we rely on them alone to be the saviour or can we simply take a look on social media and use what strangers are seducing us with?