Hello, I'm Paul Russell.
I help business leaders find the courage to rediscover in-built curiosity to explore problems through how they ask questions, generate ideas and reach resilient decisions.
I am about to publish my new book - The Forgotten Algorithm - where I challenge 'the meeting' and how we come together to discuss problems, ideas and decisions. A place that sucks dry our human tendency to realise what good enough means.
what do i do...
I teach goodenoughism
What is “good enough”? It’s the question I challenge teams to unpick in a fast-paced, thought-provoking session that drills into three deceptively simple prompts: 💭 What does good look like? 💭 What does it feel like? 💭 And what would good enough mean to us as an outcome? It’s a practical, energising way to take a real business challenge and turn it into a learning moment — where teams challenge assumptions, uncover new perspectives, and test whether they truly understand the problem and the desired outcome. Because sometimes, the smartest progress doesn’t come from chasing perfect — but from defining what’s good enough to move forward with confidence. A great way to take a business problem or challenge and help teams' find diverse ways to challenge each other, seek out new perspectives and test understanding of the real problem and anticipated outcomes.
I mentor business leaders'
I help business leaders navigate the uncertainty of building and leading resilient teams. Through deep listening, I create a space where they can openly share their challenges, uncover insights, and make confident decisions that deliver real results. In today’s environment, teams and leaders live along a spectrum from fragile, where pressure breaks systems; to agile, where adaptability keeps them moving; to anti-fragile, where disruption becomes the very force that strengthens them. My work focuses on helping leaders recognise where they stand on that spectrum and how to move deliberately toward anti-fragility building confidence not by avoiding uncertainty, but by learning to harness it. Because in a world defined by change, the goal isn’t perfection. It’s the capacity to bend, learn, and grow stronger with every challenge, to be agile when needed, but anti-fragile at our best. That’s where true resilience and lasting impact begins.
I coach sellers to REALLY sell
We are all in sales. Whether we’re selling ideas, solutions, or a shared vision, our ability to connect and communicate determines how change takes hold. Human-centered design isn’t just for products; it’s a mindset that transforms how teams solve problems, pitch ideas, and drive innovation. As a Design Thinking Coach, I facilitate tailored workshops that spark curiosity, inspire collaboration, and empower teams to see that creativity thrives when there’s no box to think inside of. I also work with people on real bids and deals, helping them find the confidence and courage to bring their best thinking forward. By reframing challenges, uncovering insights, and sharpening their story, we turn complex opportunities into clear, compelling propositions. Because when teams learn to listen deeply, think creatively, and act with conviction, they don’t just win work they build trust, resilience, and lasting impact.
what is on my mind...
The economist Thomas Sowell penned a famous aphorism: "There are no solutions, only trade-offs." He meant that as a warning to public policy experts tempted by the goal of perfection.
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what am i up to...
The Forgotten Algorithm isn’t about code — it’s about us.
We’ve built a world obsessed with optimization. But somewhere along the way, we forgot that good decisions aren’t always perfect ones.
This book is a brilliant reminder that common sense still has a place in complex systems — human ones. It’s a guide to asking better questions, embracing uncertainty, and finding that sweet spot between “good enough” and “too much.”
If you’ve ever felt trapped between data and doubt, or perfection and paralysis, this is your reset button.
The Forgotten Algorithm — because sometimes, the smartest move is simply to think like a human again.
what people say...
please get in touch...
I love talking through problems with people so if you have a business challenge please do get in touch.