what is on my mind... #empathy
I was never trained to tell stories - were you?
We might be good at telling stories to our children but why do we struggle to tell good business stories? Have we become lazy or too reliant on others or social media to do it for us? But hang on we were never trained to tell stories so we have to go with what we think.
If you're not design thinking, you're not thinking design
Understanding the person with a problem is a much under-utilised aspect of selling today. Instead we prefer to assume.